About Us

Operating since 1996, we are an importer and full-service distributor of a large and diverse range of frozen, chilled and ambient food products sourced from all over the world. We operate two distribution centres in Singapore, with a combined area of 40,000 square feet, provisioned with large freezer and chiller chambers. By the end of 2024, our warehousing capacity will be expanded to 75,000 square feet. We handle storage and delivery logistics for Frozen, Chilled and Ambient products. Additionally, we possess expertise in frozen-thaw logistics.

We service all channels of the Singapore market, including supermarkets, convenience stores, hotels, restaurants, café chains, fast food chains and institutional customers such as airline caterers, amongst others.

We also have access to food processing capabilities through our sister company, Quix Pte. Ltd, which produces ready-to-eat sandwiches, meals and salads.

Our Services

  • We evaluate all products for market feasibility and proceed to lay out a market entry plan.
  • Marketing and promotion activities are discussed with brand owners and with a pre-agreed budget we will proceed with market activations.
  • We are also able to drive demand with local social media efforts and relevant events participation.
  • We are able to offer both delivery to distribution centres and also direct to stores.
  • Frosts specialises in Frozen-Thaw logistics and we supply many of such bakery and dessert items to the retail and convenience market.

The Frosts Group also includes Frosts Food International, which consolidates products in Singapore on behalf of our regional customers, based mainly in East Malaysia, Brunei, Australia, India, Philippines, Thailand, Sri Lanka and Nepal. We handle the full range of export logistics, from full container load transshipments and consolidations, to small quantities of product by air. The port of Singapore is a free port and there are no import or export taxes, making Singapore an ideal location for breaking bulk for regional sales.

Since 2023, Frosts Group has extended its footprint into Malaysia with the acquisition of Natrad Food Sdn. Bhd., a distribution company based in Kuala Lumpur. Natrad has distribution capabilities in the same segments as Frosts Food in Singapore.

Our people

Over the years, we have built a competent and dedicated team of people who work closely to ensure speed to market, reliability and creative solutioning for our partners’ business needs. 

SALES

Retail Key Accounts

Field Merchandising

Food Service (HORECA)

E-Commerce

BRAND SUPPORT

Trade Marketing

Business Development

SUPPLY CHAIN

Customer Service

Logistics

Purchasing

Delivery

CORPORATE SUPPORT

Finance

IT and Business Process