We buy quality products from all over the world and distributes them in Singapore with our own cold chain logistics to major Hotels, Restaurants, Café Chains, Fast Food Chains and other institutional customers such as Airline Catering Houses. In the last couple of years, we have also added many retail lines in our portfolio and now serve practically all the major retailers in Singapore.
Unlike other food service wholesalers and distributors that have to cover larger geographical territories, we do not adopt a grocery list approach to selling and seek to provide more than just a pure logistic service. For example, to introduce new products and reinforce awareness of existing brands, we have held mini food shows targeted at a relevant guest list of potential customers.
Our philosophy is to be an extension of our principals' marketing arm. We act as their eyes and ears in Singapore to look out and give them the mileage they are looking for. Our principals have often told us that they get many international leads resulting from their presence in Singapore.
Our subsidiary, Frosts Food International Pte Ltd consolidates product in Singapore on behalf of our regional customers, based mainly in East Malaysia, Brunei, Australia, India, Philippines, Thailand, Sri Lanka and Nepal. We have handled the full range of export logistics, from full container load transshipments and consolidations, to small quantities of product by air. The port of Singapore is a free port and there are no import or export taxes, making Singapore an ideal location for breaking bulk for regional sales.
Frosts Fine Foods is a new division within Frosts Food and Beverage to handle the distribution of gourmet ingredients and products. We endeavour to bring the best quality ingredients from all over the world at the best value to our customers.